Furniture manufacturer moving headquarters from Queens, New York City, to Hillsborough

Cardinal Workshop, an e-commerce startup that designs and makes long-lasting furniture that’s easy to move, will relocate its manufacturing headquarters from Queens in New York City to Hillsborough this December.

“Orange County offered the perfect balance of functional manufacturing space, a growing local market for our products and services, and an unbeatable talent pool as our company grows," said Bryce Williamson, a partner in the firm. "Above all, the people we met throughout the relocation process and the tight-knit community feel made the decision to move to Hillsborough a no-brainer. We went to school in Orange County, and this feels like coming home.”

Orange County Economic Development assisted the firm in early 2017 by identifying real estate location options throughout the county and providing tours of available light manufacturing space, said Economic Development Director Steve Brantley. The company also qualified for and received an Orange County Small Business Grant.

The company is focused on using renewable materials and advanced manufacturing to become the leading direct-to-consumer brand in high-quality furniture. Their first collection of products is available online at

Cardinal Workshop will focus on manufacturing and fulfilling their own line of high-quality, flat-pack furniture, as well as leverage their advanced manufacturing capabilities to serve the custom fabrication needs of local woodworkers and designers.

The company started in 2015 as a collaboration between childhood friends and UNC-Chapel Hill grads Williamson and Dennis Blanco. Williamson has a background in advanced manufacturing and custom woodworking. Blanco has experience in business and e-commerce at the apparel company Bonobos.

“We built Cardinal Workshop for people who are committing to their homes and want to invest in furniture pieces that will last a lifetime, but who’ve also come to expect a convenient online shopping, delivery, and moving experience,” said Blanco. “The existing options for long-term furniture seemed outdated and out of reach, especially for those of us living in cities and moving often. As we started taking more mature approaches to our apartments, we wanted quality furniture that would be both easy to get and easy to keep. So we got to work.”